Blogs & Resources

Category

Future Buyers vs. In-market Buyers

Understanding the target market is critical for developing effective marketing tactics in today's ever-changing economy.
Anish Motwani
December 10, 2024
Category

Company-First vs. Customer-First: Finding Your Business Sweet Spot

The company-first journey and the customer-first journey are two popular methods that frequently come up in the context
Anish Motwani
December 10, 2024
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From Unaware to Engaged: Mastering the 5 Stages of Awareness

In the field of advertising, a single size doesn't suit all. Evaluating the audience's level of awareness is critical
Anish Motwani
December 10, 2024
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The Role of Landing Pages in Lead Generation

The unseen heroes of lead generation are landing pages. Despite being frequently disregarded, they are essential to the success of any marketing
Anish Motwani
December 10, 2024
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How you should target Gen-Z & things you need to know about this Customer Type

What first comes to your mind when you hear the term "Gen Z"? Most likely, it's a variant of the cliche of the "young person who invests too
Anish Motwani
December 10, 2024
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How to use Performance MAX like a Digital Ninja

Performance Max is a type of campaign in Google Ads that uses machine learning to deliver ads across all of Google’s inventory automatically.
Anish Motwani
December 10, 2024
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Master Copywriting: 10 Essential Chat GPT Prompts

Copywriting is a crucial skill for anyone involved in marketing, sales, or content creation. Crafting compelling and persuasive copy can
Anish Motwani
December 10, 2024
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Shopify Plus users are getting affected due to depreciating Checkout Liquid

If you are using Shopify as your store, you must already know what we will talk about, checkout.liquid is a code-based checkout system
Anish Motwani
December 10, 2024
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Top 10 Must-Have Shopify Apps to Boost Your Online Store

Welcome to our ultimate guide on must-have Shopify apps! Whether you're launching a new e-commerce store or optimizing an existing one
Anish Motwani
December 10, 2024
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I Want What I Want - Decoding the 16 Core Human Desires

Let's cut to the chase. The real power behind successful marketing comes from the market itself, not from the ad copy.
Anish Motwani
December 10, 2024
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Mastering GA4 Setup for Shopify: A Step-by-Step Guide

Setting up Google Analytics 4 (GA4) is essential for tracking and analyzing your website's performance. GA4 provides
Anish Motwani
December 10, 2024
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