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Category
Future Buyers vs. In-market Buyers
Understanding the target market is critical for developing effective marketing tactics in today's ever-changing economy.
Anish Motwani
November 11, 2024
Category
Company-First vs. Customer-First: Finding Your Business Sweet Spot
The company-first journey and the customer-first journey are two popular methods that frequently come up in the context
Anish Motwani
October 30, 2024
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From Unaware to Engaged: Mastering the 5 Stages of Awareness
In the field of advertising, a single size doesn't suit all. Evaluating the audience's level of awareness is critical
Anish Motwani
October 30, 2024
Category
The Role of Landing Pages in Lead Generation
The unseen heroes of lead generation are landing pages. Despite being frequently disregarded, they are essential to the success of any marketing
Anish Motwani
October 30, 2024
Category
How you should target Gen-Z & things you need to know about this Customer Type
What first comes to your mind when you hear the term "Gen Z"? Most likely, it's a variant of the cliche of the "young person who invests too
Anish Motwani
October 30, 2024
Category
How to use Performance MAX like a Digital Ninja
Performance Max is a type of campaign in Google Ads that uses machine learning to deliver ads across all of Google’s inventory automatically.
Anish Motwani
October 30, 2024
Category
Master Copywriting: 10 Essential Chat GPT Prompts
Copywriting is a crucial skill for anyone involved in marketing, sales, or content creation. Crafting compelling and persuasive copy can
Anish Motwani
October 30, 2024
Category
Shopify Plus users are getting affected due to depreciating Checkout Liquid
If you are using Shopify as your store, you must already know what we will talk about, checkout.liquid is a code-based checkout system
Anish Motwani
October 30, 2024
Category
Top 10 Must-Have Shopify Apps to Boost Your Online Store
Welcome to our ultimate guide on must-have Shopify apps! Whether you're launching a new e-commerce store or optimizing an existing one
Anish Motwani
November 10, 2024
Category
I Want What I Want - Decoding the 16 Core Human Desires
Let's cut to the chase. The real power behind successful marketing comes from the market itself, not from the ad copy.
Anish Motwani
October 30, 2024
Category
Mastering GA4 Setup for Shopify: A Step-by-Step Guide
Setting up Google Analytics 4 (GA4) is essential for tracking and analyzing your website's performance. GA4 provides
Anish Motwani
October 30, 2024
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